Dell is making jewelry with reclaimed gold from recycled computer guts

Dell is making jewelry with reclaimed gold from recycled computer guts

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A new jewelry line launched this week in literally the last place on Earth any reasonable human being would look for fashion advice. But the style gurus at Dell Computers are going for it anyway, announcing a limited edition jewelry collection made from gold mined recycled motherboards.

Dell has partnered with Twilight Actress Nikki Reed on the line, offering up 14- and 18-carat gold rings, earrings and cufflinks. It’s mostly a bit of a ploy to bring attention to the company’s recycling offerings, let’s be honest, but at least it’s a pretty fun one.

According to the EPA, somewhere in the neighborhood of only 12.5-percent of e-waste is recycled, resulting in around $60 million in gold and silver being thrown  away each year, in the form of old phones.

Dell says its efficient new recycling processes have made given the company an excess amount of the material, so it decided to do something a bit more interested with the gold, rather than just stockpiling it. The Reed-designed circular jewelry is a nod toward the company’s push toward a “closed-loop system” it hopes will help create around a million new motherboards within the next year.

The jewelry’s up for preorder now, ranging from $78 for a gold ring to $348 for a flashy pair of cufflinks. So next time someone asks where you got that flashy new bling, you can say, “dude I got a Dell,” and then show them this video if they’re under 25, so they’ll get the reference. 



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